Hi! I'm Bernice!

I'm glad you're here.

Rooted in Purpose. Grown with Passion. Built to Empower.

I didn’t follow the traditional path into marketing and digital strategy—my journey was shaped by experience, persistence, and a genuine passion for helping people shine.

In 2017, I began in an administrative role at a boutique immigration law firm. What started behind the scenes quickly evolved into something more. I became captivated not just by operations, but by the stories waiting to be told—the messages that deserved a stronger, more visible platform.

As I grew into the roles of Executive Assistant and then Office Administrator, I naturally took the lead in reimagining the firm’s online presence. That’s when I found my calling.

At first, my ideas were turned down. “Our business comes from word of mouth,” I was told. The firm wasn’t ready—yet. But I was determined to show the value of a strong digital identity and the untapped potential waiting online.

In 2020, that vision came to life. I led a full-scale branding and website redesign that transformed how the firm presented itself to the world. It wasn’t just a creative outlet—it was a turning point. We gave the firm a refreshed look that honored its values and began attracting quality clients from around the world.

But launch day was just the beginning. A strong online presence requires consistency, strategy, and heart. Through ongoing social media campaigns, I discovered a love for crafting meaningful, authentic content. We nearly doubled the firm’s following within the first year—and more importantly, we built a voice that resonated.

I didn’t come into this work with a marketing degree. I came with curiosity, creativity, and a deep-rooted drive to help others thrive. I come from a family of entrepreneurs, so I know firsthand what it means to bet on yourself, build from scratch, and keep going even when the path isn't clear. That spirit has fueled every step of my journey—from teaching myself the tools of digital marketing to investing in ongoing training and professional development. I believe every small business deserves the clarity, confidence, and strategy to show up online with purpose—and I’m here to help make that happen.

Today, my mission is to help others find their voice, sharpen their vision, and bring their mission to life online—whether through a thoughtful website, a targeted campaign, or a full digital strategy. I offer solutions that feel true to you—not cookie-cutter templates or generic trends.

Let’s partner together and make something that speaks for you—and to the people you want to reach.

A Little More About Me

When I’m not building brands or mapping out strategy, you can usually find me tending to my garden, untangling a skein of yarn, or spending time with my pets—my sweet dog Nellie and curious cat Luna. Crocheting is one of my favorite creative outlets, where I get to slow down, work with my hands, and bring something beautiful to life one stitch at a time.

I believe creativity and care aren’t just part of my work—they’re a way of life. Whether it’s nurturing a garden, crafting something by hand, or enjoying quiet moments with the animals I love, I try to stay grounded in what brings me joy and clarity. It’s that same grounded, intentional energy I bring to every client project.