The Thread

Tips, tools, and thoughtful musings from the heart of Threadlined Presence.

Peek behind the scenes, explore marketing ideas, and follow along as the brand - and business - unfolds.


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whimsical design
Graphic: “How often should you update your website?” with green background and red “New Update” tag.
By Bernice Bethke • October 8, 2026
Learn about the importance of keeping your website up to date, how often to update, and methods to improve your results in Google and other search engines.
September 2026 digital strategy newsletter banner with white text on green background and a person at a laptop
By Bernice Bethke • September 24, 2026
Explore digital marketing updates from LinkedIn, Meta, and Google, plus insights on AI content, paid ads, SEO, organic growth, and content inspiration for October.
By Bernice Bethke • September 8, 2026
Compare WordPress, Duda, Wix, Squarespace, Shopify and GoDaddy to find the right website builder for your small business, budget and growth goals.
August 2026 digital strategy newsletter with laptop, phone, and social media illustrations
By Bernice Bethke • August 27, 2026
Catch up on August 2026 digital marketing updates, Google and Meta changes, LinkedIn algorithm questions, and practical tips for small businesses.
Website redesign blog flyer with cartoon of a website under construction with people working on it.
By Bernice Bethke • August 20, 2026
Not sure whether to fix your current website or start over? Learn when targeted improvements make sense and when it may be time for a website rebuild.
Website traffic promo graphic with desktop analytics screens, green background, and white headline text
By Bernice Bethke • August 10, 2026
Wondering why your website isn’t getting traffic? Learn how SEO, content, indexing, site structure, local search, and technical issues can affect visibility.
By Bernice Bethke • July 30, 2026
Discover July's digital marketing updates for small businesses, AI search insights, social media changes, and newsletter strategy.
Green Fireworks Celebration
By Bernice Bethke • July 7, 2026
Threadlined Presence celebrates one year in business with a look at what we built, what we learned, the clients and projects we supported, and what is taking shape for year two.
By Bernice Bethke • June 24, 2026
June digital marketing updates for small businesses, including local search, social media, websites, email marketing, ads, and July content ideas.
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