whimsical design

The Thread

Tips, tools, and thoughtful musings from the heart of Threadlined Presence.

Peek behind the scenes, explore marketing ideas, and follow along as the brand - and business - unfolds.


Want to get The Thread straight to your inbox? Use the sign up sheet at the bottom of this page!

By Bernice Bethke August 27, 2025
Back-to-Business Website Audit Checklist
Happy World Blogger Day!
By Bernice Bethke August 5, 2025
From history to impact, this post celebrates the time, strategy, and purpose behind every blog and the voices who keep showing up.
A phone with a speech bubble that says
By Bernice Bethke July 29, 2025
Should you run paid ads on your social media posts? I ran a few experiments! Here's what worked, what didn't, and what I recommend for small businesses.
By Bernice Bethke July 24, 2025
Instagram posts are now showing up in Google searches! Plus: a new blog, two exciting projects, and more behind the scenes.
A chart comparing pricing between Etsy, Whatnot, other online sellers, and having your own website.
By Bernice Bethke July 15, 2025
Selling on Etsy or Whatnot? Learn the real costs, compare platform vs. website fees, and find out how launching your own shop can save you money.
By Bernice Bethke July 8, 2025
Threadlined Presence is Built to Empower
a bouquet of flowers - roses, snapdragons, and eucalyptus - and a congratulatory card
By Bernice Bethke June 16, 2025
In the very first Threadlined Presence newsletter, I'm sharing behind-the-scenes updates, a refreshingly simple take on SEO, and what's ahead as I prepare for launch (and a little time offline for vacation in Ireland).
A photo of Bernice, wearing a graduation cap while smiling in a tree.
By Bernice Bethke May 31, 2025
A high school graduation stirred an unexpected realization: I'm crossing a threshold too. No cap and gown—just courage, clarity, and a big leap.
By Bernice Bethke May 22, 2025
A Not-Yet-Launched Blog About a Not-Quite-Launched Brand

Sign Up for The Thread

* indicates required
/ ( mm / dd )