Web Design & Digital Strategy Pricing
Right-Sized Support, Transparent Pricing
Website design and digital strategy often come with high price tags and for many small businesses, that cost alone can be a barrier to getting the support they need. I've seen that firsthand, and it is a big part of why I built Threadlined Presence.
Our goal is to make web design and digital strategy more accessible by offering right-sized support - pricing and solutions shaped around your goals, existing systems, and capacity, rather than agency-scale packages or unnecessary overhead. Instead of rigid tiers, we share clear starting points and scope work collaboratively so you know what to expect before we move forward.
We also offer payment plans and flexible approaches, because progress shouldn't be limited to a single budget threshold. No matter where you're starting from, there is always a way to strengthen and amplify your digital presence.
If you're unsure what support makes most sense for your situation, the best place to start is a conversation. We'll talk through your goals, your constraints, and what's realistically helpful right now.
Explore Pricing:
- New Website Builds
- Website Audits & Refreshes
- Additional Costs to Plan For
- Strategy Planning
- Social Media Strategy & Content Creation
- Ongoing Support & Maintenance
- Mixed-scope projects and unique needs
- Flexible Pricing
- Payment Plans
If you don't know where to start, let's have a conversation. Schedule a free, no-obligation consultation at a time that is convenient for you.
Website Design
For businesses that need a website that is clear, functional, and built to support how they operate. Whether you're starting from scratch or refining an existing site, our approach focuses on thoughtful structure, usability, searchability, and long-term sustainability.
Projects are scoped collaboratively, with clear starting points and room to adapt based on your coals, content and existing tools.
New Website Builds
Starting at $1,000
This starting point supports a small, foundational website with a clear structure and navigation, mobile-friendly design, and essential setup to help your site function well from day one.
It is designed for businesses with a limited amount of content who want a professional, easy-to-manage site that can grow over time. Guidance on content, layout, and next steps is included throughout the process, along with a seamless handoff and basic training so you feel confident managing your site after launch.
The goal is to leave you informed, supported, and empowered.
Pricing may increase based on:
- Additional pages or content sections
- Advanced design needs
- Forms, integrations, or e-commerce
- Complex functionality or workflows
After launch, some clients choose to manage their website independently, while others prefer ongoing support. Ongoing website management is available for everything from occasional tune-ups or twice-yearly reviews to more frequent updates for active sites, such as blogs or content-heavy pages.
Website Refreshes & Audits
Starting at $150
This starting point begins with a comprehensive website audit, which is required for all refresh projects.
It's designed for businesses with an existing website that feels outdated, unclear, or out of alignment with how they operate today, as well as sites that are not attracting traffic, engagement, or conversations as expected. This includes websites built DIY-style that need a more polished, cohesive look, along with sites created by previous designers that need refinement.
Audits focus on site structure and navigation, content clarity and organization, usability, performance and SEO considerations, accessibility best practices, and overall effectiveness. After the audit, we will review the findings together and agree on a flat rate project cost based on the scope of work.
Implementation pricing is scoped after the audit based on agreed upon work, generally estimated around $50/hour. We always confirm this price in advance, before any work begins.
For those with a tighter budget or a desire to implement changes themselves or with an internal team, we also offer guidance and coaching following the audit.
Additional Website Costs to Plan For
Our website project pricing covers design, strategy, and implementation work. In addition, most websites rely on a few ongoing services to function properly, such as hosting, domains, or third-party tools.
These costs are common across the industry, but they're not always discussed upfront. We believe in being transparent about what to plan for and how these pieces are typically handled, so you can make informed decisions from the start.
Depending on the situation, we may liaise on your behalf to set up or manage these services, or you may choose to handle them directly. In all cases, costs are reviewed and agreed upon in advance so you are never surprised.
Website Hosting
Website hosting is the service that stores your website's files and makes them accessible on the internet. Without hosting, a website cannot be viewed online. Hosting also affects things like performance, reliability, and how easy your site is to manage over time.
We prefer Duda for hosting, but we are also familiar with other platforms such as WordPress, Squarespace, Wix, and Shopify.
Domain Registration
A domain is your website's address on the internet, yourbusiness.com. Domain registration secures that address and renews it on a yearly basis so it remains yours. They are commonly purchased through providers like GoDaddy, Google Domains, and Squarespace.
Domains for our clients are typically registered through Squarespace, and usually cost around $20 per year, depending on the domain name and extension selected. If your domain is already registered elsewhere, that is completely fine. We'll review your current set up, flag any considerations, and help coordinate changes if needed.
Other Third-Party Tools
Some websites also rely on additional tools to support specific functionality, such as email marketing platforms, scheduling tools, payment processors, or specialized analytic services.
Any recommended tools are discussed in advance, with a focus on practicality and sustainability.
Digital Strategy
For businesses that want clarity, direction, and a realistic plan for strengthening their digital presence.
Effective strategy starts with understanding what already exists, how it is performing, and how it supports your broader business goals. Strategy work is designed to help you focus your time, energy, and budget where it will have the most impact.
Some clients come in feeling stuck or overwhelmed. Others have momentum but want a clearer plan before investing further. Strategy support meets you where you are and helps you move forward with confident intention.
Strategy Sessions & Audits
Starting at $150
All strategy work begins with a thorough review of your existing digital presence. This may include your website, content, search visibility, social platforms, or internal workflows, depending on your goals.
Strategy Sessions and Audits may include:
- Review of your website structure, content, and performance
- SEO and search visibility foundations
- Messaging, position, and content direction
- Evaluation of existing tools, platforms, or processes
- Prioritized recommendations and clear next steps.
Deliverables are scoped based on your specific needs and may include written recommendations, annotated notes, or a practical action plan.
This option is ideal if you want expert insight and direction before making changes, or if you plan to handle implementation independently.
Content Creation & Social Media Strategy
Starting at $200/month for Full Management
For businesses that want consistent, thoughtful content and a social media presence that truly support their goals.
Full service management typically includes content planning, post creation, scheduling, and ongoing refinement. This option is best for businesses that want their social media handled end-to-end, without adding another task to their internal workload.
For clients who prefer to be more hands-on, we also offer strategy, planning, and guidance-only support at a lower starting point. This may include content calendars, topic development, messaging guidance, and recommendations for sustainable workflows, while execution remains in your hands.
Because every business has different goals, platforms, and capacity, social media support is always scoped after an initial consultation. Final pricing is based on what you want to show up for, how often, and where your audience is most active. Recommendations are made thoughtfully, with budget and sustainability in mind.
Ongoing Strategic Support
Billed hourly or scoped as a flat monthly fee
For businesses that want a strategic partner they can rely on over time, without committing to agency-style retainers.
Ongoing strategic support can be billed hourly or structured as a flat monthly or project-based fee, depending on your needs and how you prefer to work. Together, we’ll decide what makes the most sense based on scope, cadence, and the type of support you’re looking for.
This support is intentionally flexible and can include guidance across a wide range of needs, such as website updates and planning, content and social media strategy, or acting as a trusted, back-pocket resource for questions as they come up. Some clients also bring me in to collaborate on projects beyond digital, including print materials and publications.
The focus is always on thoughtful, practical support that fits your priorities and capacity, rather than locking you into a predefined set of deliverables.
Custom Solutions & Payment Plans
Not every business fits neatly into a predefined service or price point. That is exactly why Threadlined Presence was built.
I created this studio to make web design, digital strategy, and ongoing support more accessible for small businesses that are often priced out of traditional agency models. If you have a specific challenge, a limited budget, or a mix of needs that does not alight with a standard offering, we can shape a solution together.
That might mean prioritizing a few high-impact updates, breaking work into phases, or focusing on guidance and planning before execution. Custom work can be scoped as a flat project or approached incrementally at a rate of $50 per hour, depending on what makes the most sense for your goals and capacity. Payment plans are also available for larger projects, so progress does not have to hinge on a single moment or number.
The goal is always the same: to find a practical, thoughtful way forward. No matter where you are starting, there is almost always something meaningful we can do to strengthen your digital presence and support your next step.
If you're unsure what that looks like, a conversation is the best place to begin.
Have a question? Reach out any time!
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