Strategy & Planning

Clarify Your Message. Map Out Your Digital Presence.


Strategy & Planning helps you zoom out and look at the bigger picture - then zoom back in with clarity.


Together, we'll develop a personalized, actionable plan for how to show up online with confidence and purpose.

Person writing in a notepad with greenery in the background, symbolizing mindful planning.

Is This You?

Self Starter ~ Small Team ~ Side Hustler ~ Seeking Structure

You have ideas, services, or a story worth sharing - but translating that into content that connects (and converts) feels overwhelming. You're not ready to hand everything off, but you want structure, creative direction, and a small place to start.

Let's Turn Your Ideas Into a Clear Plan

If you've got a vision but aren't sure how to bring it to life online, I'm here to help. Whether you're building a brand from scratch or trying to breathe new life into what you've already started, I'll help you clarify your message, organize your thoughts, and help build a strategy that feels aligned -- and doable.


Together we'll create a plan that works for you, your business, and the way you work. No cookie-cutter templates. Just personalized guidance, thoughtful structure, and a whole lot of momentum.

whimsical design

Here's How It Works

phone icon

Step 1: Intro Call

(Optional, but Recommended)


A quick 15-minute chat to say hello, learn a bit about each other, and make sure we're a good fit.


Already know you're in? Feel free to skip ahead to Step 2.


Prefer writing things out first? I offer an optional intake questionnaire if you'd rather share your thoughts in writing.

magnifying glass icon

Step 2: Discovery Session


This is where we dig in! A focused 60-minute strategy session to explore:


  • What your digital presence looks like now (what's working, what's not)
  • Your goals, your audience, and your voice
  • Your time, tools, and team - so the plan fits your bandwidth
  • Any pain points, bottlenecks, or roadblocks
compass icon

Step 3: Your Strategy Plan


I'll deliver a personalized strategy doc that may include:


  • Platform recommendations aligned with your goals
  • Content themes or topic pillars
  • A sample content calendar or campaign outline
  • Brand voice or style suggestions
  • Optional creative prompts or post ideas to get you rolling


rocket icon

Step 4: Follow-Up Session


Once you've had a chance to review (and maybe test!) your plan, we'll reconnect in a 30-minute call to:

  • Answer your questions
  • Refine the strategy
  • Discuss next steps, which may include:
  • DIY Implementation
  • Setup & Buildout
  • Full Service Management

Ready to set the foundation for something big?

Send me a message and let's start planning something great! We'll be in touch soon and we can't wait to collaborate with you!