What Should A Small Business Blog About?

Have you ever found yourself stumped on finding a topic to write about in a blog for your business? This issue is far too common for business owners, but it is completely understandable. 

You have time constraints and you are constantly juggling with the needs of your business and your clients. It is no wonder remaining consistent with a blog gets pushed to the back of your priority list.

Blogging is still incredibly important. It introduces new content to your audience base. Search engines index all of this new data, which in turn, curates more visibility. The most important aspect of blogging is to provide your audience with reliable and helpful information. 

Blogs should be centered around your business. Be mindful to avoid writing blogs that are not relevant to what you do. When you write a blog about something unrelated, you will show up in search results that are not helpful for your business goals. Instead, focus on topics that relate to your business, services, industry, and questions your ideal client might ask. 

We know brainstorming these ideas can be time consuming and frustrating, so we’re here to help.

So what are some good topics and themes for your blogs? Here are a few ideas you can use when you are stumped.

Blog Topics and Theme Ideas for Businesses

Services

Writing a blog about your services is a great opportunity to highlight what you offer. You could write a blog for each service you have. Talk about the benefits of a specific process that your service addresses. 

For example, a cleaning company that offers deep cleaning may write a blog about the benefits of a regular deep clean, including details about the process they use and what sets their business apart from others. 

Then you can use that blog to link to your specific service or contact page. You should aim to incorporate internal links in your blog when possible. Google loves this! 

FAQs

Your audience has questions that are asked frequently. You know what they are. Think about all the questions you answer regularly. Maybe you already have an email template addressing them, or another resource document. 

An IT company may be asked about how to handle phishing emails. A tax advisor might be asked about what forms are required to file taxes.

You could write a blog on nearly every question your customers ask. This is a perfect way to expand on the answer and show up in search results. Afterall, if your customers are frequently asking you, there’s also sure to be plenty of people asking Google. If your blog answers their question, they could quickly become a new client. 

Milestones

Every business has milestones to celebrate, and you should write blogs about them!

This is a chance to share good news with your audience. It’s also a great way to tell Google and other search engines that your business is active, engaged, and growing. Active businesses tend to perform better in search results.

Any news related to your business is worth celebrating, and a blog post is a perfect way to do that!

Here are a few examples:

• Anniversaries
• Business Growth
• Opening a New Location 
• Website Launch or Rebrand
• A New Business Partnership 
• Securing Funding 
• Revenue growth 
• Team Expansion 
• Events 

Practical Tips Relating To Your Work

You are an expert in your field. You can boost your visibility by sharing those expert tips and tricks online.

For example, an artist could explain how to choose which pen to use, which can vary from art piece to art piece, or a painter could explain how to choose the right paint finish.

Remember, these tips and tricks will get indexed by Google and other search engines.

When people are looking for information, they will find your business and you will become recognized as a reliable, trusted resource, which may bring you new clients. 

While some people may find the tips and tricks helpful, they still may not have the skills, time, or resources available to implement them. This is a great opportunity to link to your services, contact information, and advertise how you can help. 

Show Your Process and Experience

The experience and knowledge you have gained over time is valuable and should be commended. Show off your process, experience, and expertise by writing a blog about it. 

When writing a blog, you can highlight your expertise by working in tidbits of information about why you are an expert. For example, you could mention any panels or conferences you have spoken at, the length of time you’ve been in business, or a class you took on the topic.

Google values expertise because it helps establish whether information is useful and trustworthy. Sharing what you know, explaining your reasoning, and showing the person behind your content can help readers and search engines assess credibility.

Timely Topics That Matter to Your Customers

Your business is ever growing and changing. Your customer base wants to know about these changes. 

Consider writing a blog about:

• New Events 
• Changes in Your Industry
• Product Updates or Add Ons 
• Seasonal, such as
• Marketing and promotions
• Holidays
• Cultural Events 

For example, a florist could talk about seasonal flowers, and a bookkeeper could share tips for organizing receipts before tax season. 

You don’t have to write a blog for everything that is happening. Focus on what relates to your business and values. Does your business care about a specific cause? You may want to blog about how you’re showing up for a particular awareness day or holiday. Not all businesses have the same values. Always stay true to yourself.

At Threadlined Presence, we create a “Something to Celebrate Every Day” calendar each month, featured in our monthly newsletters. We find this is very helpful in identifying important dates that can be turned into timely blogs or social media content. 

Subscribe to our newsletter to get the calendar delivered to your inbox each month!

You Have A Lot Worth Sharing

Your business experience, knowledge, and process is worth showcasing to the world and your audience. A blog is a wonderful way to do that. 

Writing blogs shines a spotlight on your business and website. It can generate more website traffic, answer any questions your customers have, and is also a way to celebrate your hard work in maintaining and developing your business. 

You want to write blogs centered around useful content related to your business rather than just writing about anything just to have something new on your website. Google cares about the practicality and reliability of resources. 

Remember: remaining consistent in posting your blogs is critical. Inconsistently posting will not generate more traffic. Google and other search engines really value consistency. 

Find a schedule that is manageable for you. There is no magic number that search engines want you to follow when it comes to posting your blogs, but consistency is a must. 

Posting once a week is a sweet spot for building a content library and keeping your audience engaged. Posting once a month or even quarterly is still meaningful. All of these options are good as long as you remain consistent. 

If you are still unsure or are overwhelmed by all of the topics you could blog about, we are here to support you and your business.

If you simply do not have the time or resources to blog consistently, we can take the weight off your shoulders. 

We offer services to help with maintaining a consistent schedule, whether that’s helping your brainstorm and creating a content schedule, or handling the process from start to finish. We take a collaborative approach and you always get the final say before publishing, and we take pride in learning your distinctive voice and style.

If you value the impact a blog can have on your business, but simply do not have the time or resources to maintain a consistent schedule, reach out to us. We would be happy to take this task off your plate.

“Bernice has been managing my law firm’s content. Her posts are timely, well thought out, and aligned with the strategy we developed. If you need help with your online presence, you can’t go wrong with Bernice at Threadlined Presence”

- Law Firm Owner